Jurnal Ekonomi & Bisnis

DAMPAK IMPLEMENTASI ARTIFICIAL INTELLIGENCE (AI) TERHADAP EFISIENSI PRODUKSI PADA INDUSTRI ELEKTRONIK DI INDONESIA

Sun, 31 Aug 2025 00:00:00 +0000

The electronics industry, as a vital part of the manufacturing sector in Indonesia, faces productivity and competitiveness challenges amidst global pressures and technological disruption. In this situation, the application of intelligent technology such as Artificial Intelligence (AI) is a strategic alternative to increase efficiency in the production line. Therefore, this study aims to examine the impact of the implementation of Artificial Intelligence (AI) on production efficiency in the electronics industry in Indonesia. This article used a qualitative data analysis with descriptive methods and through a literature review approach. The results of this study showed that Artificial intelligence (AI) brings transformations in operational management with the potential to increase efficiency. The application of AI can improve production efficiency through work process automation, real-time defect detection, and data-driven planning optimization. This technology allows for reduced operational costs, improved product quality, and accelerated production times. However, the implementation process is not without various obstacles, such as limited digital infrastructure, a lack of competent human resources, and high initial investment costs. Therefore, the success of AI implementation depends heavily on internal company readiness and ongoing policy support. This research provides strategic insights for the development of an intelligent technology-based electronics industry in Indonesia.

KETIMPANGAN DAYA SAING ANTARA PELAKU USAHA BESAR DAN UMKM DALAM PASAR MONOPOLI DI KABUPATEN SUMBAWA

Sultan Febrian, Putri Karunia Ilahi, Marzella Adelia Putri, Arya Radiputra — Sun, 31 Aug 2025 00:00:00 +0000

Competition law is an important instrument in maintaining healthy and fair market dynamics, especially in the era of globalization marked by increasingly competitive economic growth. This study aims to examine the competitiveness inequality between Micro, Small, and Medium Enterprises (MSMEs) and big business actors in the context of a monopoly market in Sumbawa District. This study was conducted using a qualitative approach using a literature review method. Data were collected from various sources, such as journals, books, and official reports. The analytical technique used was content analysis, which involved data reduction, data presentation, and drawing conclusions based on the main themes: market access, technology access, and product differentiation. The results of this study indicate a competitive inequality between Micro, Small, and Medium Enterprises (MSMEs) and big businesses actors in monopoly market in Sumbawa District. Big business actors generally have strong structural strengths and networks, which creates significant barriers for MSMEs. Limited market access and technology are the main factors weakening the position of MSMEs. Conversely, big businesses utilize product differentiation strategies and strong distribution networks to dominate local markets. This research recommends policy interventions focused on improving access to technology, capacity training, and expanding distribution networks for MSMEs.

ANALISIS PREDATORY PRICING LIVE TIKTOK SHOP DI TENGAH PEMANFAATAN E-COMMERCE

Ceci Dwi Ariani, Selvia Octha Fiani, Sabila Anindiya Putri — Sun, 31 Aug 2025 00:00:00 +0000

TikTok is a social media platform that is on the rise, not only being a space for users to share creative content, but also functioning as an e-commerce platform through the TikTok Shop feature. As an e-commerce platform, TikTok Shop offers opportunities for MSMEs to expand their market reach, but unfair business practices like predatory pricing pose a significant challenge. Predatory pricing occurs when large businesses set prices below production costs to eliminate competitors, which can cause significant losses for MSMEs. In the short term, consumers enjoy low prices, but in the long term, this practice has the potential to create a monopoly that is detrimental to consumers. Therefore, this study discusses predatory pricing practices on TikTok Shop and its impact on MSMEs in Indonesia. This study used a qualitative approach through literature review and interviews with several MSME actors. The analysis results showed that predatory pricing forces MSMEs to change their marketing strategies, which often sacrifices profit margins and product quality. Although Indonesian regulations prohibit this practice, implementation remains weak. Therefore, there is a need to strengthen regulations and strengthen the role of the Business Competition Supervisory Commission (KPPU) in overseeing unfair business practices on e-commerce platforms. This research aims to provide insight into the challenges faced by MSMEs and recommend policies that support healthy business competition in the digital era.

DINAMIKA STRUKTUR PASAR DAN TANTANGAN DAYA SAING USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI INDONESIA

Evi Suvianti, Tasya Dwi Aprilia, Nadila Arsita Cahyati, Eti Saputri, Y Yunita — Sun, 31 Aug 2025 00:00:00 +0000

MSMEs hold a pivotal position within Indonesia's economic landscape. MSMEs serve as the primary driving force of the informal sector, which plays a critical part in maintaining national economic stability. Although MSMEs contribute significantly to national economic growth and poverty reduction, the sector continues to face various structural and technical challenges that hinder its sustainable competitiveness. This study seeks to explore the evolving structure of the MSME market and to identify key factors influencing its competitiveness, both from the internal aspects of the enterprises and from external systemic factors. This study used a qualitative method with a literature review approach. In the context of this research, the literature study method is used as a descriptive basis for compiling an analytical narrative regarding the structure of the MSME market and the challenges faced in the context of competitiveness, by utilizing available secondary data in a comprehensive and systematic manner. The results of this study indicate that the market structure of MSMEs in Indonesia was characterized by high dynamism, reflected in intense competition, product diversity, and a predominance of local markets that have not been systematically integrated into national supply chains or the global economy. Some of the major challenges confronting MSMEs include capital constraints, weak managerial capacity, insufficient application of technology, lack of product innovation and less adaptive market expansion strategies. Therefore, this study was expected to generate strategic policy recommendations aimed at strengthening the role of MSMEs as the backbone of an inclusive, adaptive, and sustainable national economy.

PELUANG DAN TANTANGAN EKONOMI INDUSTRI DI ERA PERDAGANGAN BEBAS

F Fatmiati, Rima Julianti, Rani Muharsih — Sun, 31 Aug 2025 00:00:00 +0000

The era of free trade has brought about major changes in the dynamics of international trade, creating various opportunities and challenges for industries seeking access to wider markets. This article analyzes the opportunities and challenges facing industrial economies in the era of global free trade. This article will thoroughly examine free trade, from its basic concepts, benefits and risks, to the latest developments affecting the global economy. Drawing on the theoretical framework of classical free trade, it examines how free trade agreements (FTAs) facilitate market integration, promote economic growth, and attract foreign investment, all of which create significant opportunities for the industrial sector. However, trade liberalization also poses substantial challenges, including intense global competition that can lead to job dislocation, loss of government revenue from tariffs, and regulatory complexity and rules of origin. Furthermore, the article highlights debates surrounding fair trade and equity issues within the global trading system. This article used a qualitative method with a literature review approach. In this context, the literature study method is used as a descriptive basis for compiling an analytical narrative regarding the opportunities and challenges of industrial economics in the free trade era, by utilizing available secondary data comprehensively and systematically. The article concludes by proposing pragmatic adaptation strategies and industrial policies, emphasizing the importance of quality human resources and infrastructure, risk management, and advocacy for fairer trade governance to ensure industrial resilience and growth amidst the dynamics of free trade.

EKONOMI SIRKULAR DALAM INDUSTRI MANUFAKTUR: STRATEGI UNTUK MENGURANGI LIMBAH DAN MENINGKATKAN EFISIENSI

Urmila Sari, Sansy Rusdiantini, Sri Novianti, M Maulidiah — Sun, 31 Aug 2025 00:00:00 +0000

Continuous population growth and consumption have pushed the manufacturing industry to face significant challenges related to resource and waste management. The linear economic model of "take-use-dispose" is no longer sustainable. The circular economy offers a promising alternative approach, focusing on extending product life, reducing waste, and recovering value. The shift to a circular economy in manufacturing industries has been deemed as a frontrunner among strategies to deal with resource efficiency and sustainable development concerns. This article analyzes various strategies for implementing a circular economy in the manufacturing sector, including design for circularity, industrial symbiosis, recycling and reuse practices, and service-oriented business models. The primary objective is to examine how these strategies can substantially reduce waste, increase resource efficiency, and ultimately create competitive advantage for corporations. This study used a qualitative method with a literature review approach. In the context of this research, the literature study method is used as a descriptive basis for compiling an analytical narrative regarding the application of a circular economy in the manufacturing industry as an effort to reduce waste and increase efficiency. The results of this study show that the prospect of CE goes far beyond environmental protection as it helps to build economic stability, create new working places, and gain competitive advantages in the global economy. Nevertheless, some key barriers remain; poor standardization, technological limitations and cultural issues. It is only possible to fix these problems via innovations for these issues, the multi-stakeholder cooperation, and the sound policies for creating a sustainable industrial revolution.

IMPLEMENTASI PERATURAN UNDANG-UNDANG NOMOR 3 TAHUN 2024 TENTANG PENAMBAHAN MASA JABATAN KEPALA DESA DI KABUPATEN SUMBAWA (Studi di Desa Langam Kecamatan Lopok Kabupaten Sumbawa)

Serlina Gustina, Desta Supriani, Putri Eka Yuliyanti, Dedi Supriadi — Sun, 31 Aug 2025 00:00:00 +0000

This study aims to examine the implementation of Law Number 3 of 2024 concerning the additional term of office of Village Chief in Sumbawa District, specifically in Langam Village. The regulation extends the term of office of Village Chief from six years to eight years, with a maximum limit of two terms. This policy aims to improve the stability of village development and the effectiveness of governance. The type of this study was descriptive study with a qualitative approach. The data used in this study were obtained directly using interview techniques to describe the policy implementation process in the field. The data sources consist of Village Chief and several community and traditional leaders. The collected data was analyzed using qualitative data analysis techniques developed by Miles and Huberman, including data reduction, data presentation, and drawing conclusions or verification. The results of the study showed that although the extension of the term of office has the potential to strengthen the continuity of development programs and community social relations, it also presents challenges such as the potential for authoritarianism, democratic stagnation, and obstacles to village leadership regeneration. These findings provide an important picture for better policy making in managing village government reform in the future.

ANALISIS KINERJA KEPALA DESA DALAM MEWUJUDKAN GOOD GOVERNANCE (Studi di Desa Pernek Kecamatan Moyo Hulu)

Arsa Ramdani, Yuli Astikaningsih, Milan Diantari — Sun, 31 Aug 2025 00:00:00 +0000

This study research aims to explain the analysis of the performance of the head of Pernek village in realizing good governance based on the principles of Good Governance according to UNDP (United Nation Development Programme), 1997, namely (1) participation, (2) policy transparency, (3) accountability transparency, (4) development effectiveness, (5) law enforcement, (6) equality of service, (7) strategic vision of village heads, (8)responsiviness to complaints. These principles are inherent in a government in order to achieve what is expected so that good relations with the community can be felt. This study uses a qualitative research approach, by presenting the findings and conclusions of the analysis using a case study design. The informant of this study is the head of Pernek village, namely, Mr. Abdul Majid, A.Md. Data collection techniques are: in-depth interviews and direct observation at the research location. With the results of the research found, namely the Head of Pernek Village, explained community participation in village development through the mechanism of LKD, religious leaders, and community leaders for Musrenbangdus and Musrenbangdes. This community participation mechanism is designed to ensure that development is carried out from the bottom up, starting from the hamlet to the village level, involving various institutions and community stakeholders. This aims to create development planning that is more democratic, transparent, and aligned with the real needs of the community.

DAMPAK PROGRAM PEMBERDAYAAN TERHADAP KESEJAHTERAAN MASYARAKAT DESA (Studi di Desa Mokong Kecamatan Moyo Hulu)

Jasna Wati, Afrijal Jibran Rampi, Sahrany Defi Fiana, Akbar Agil Maulana — Sun, 31 Aug 2025 00:00:00 +0000

Village community empowerment is an effort to develop community independence and well-being by improving knowledge, attitudes, skills, behaviors, abilities, awareness, and utilizing resources through the establishment of policies, programs, activities, and mentoring that align with the essence of the problems and priority needs of the village community. Village communities, especially in areas with abundant natural resources, have the potential to be empowered to improve their welfare. Therefore, this study will analyze the impact of empowerment programs on community welfare which is reviewed through three programs, namely Madu Olat Mokong (Maong), Badan Usaha Milik Desa (BUMDes), and Beragam, Bergizi, Seimbang, dan Aman (B2SA). This research employed a qualitative approach. Data collection was conducted using observation, interviews, and documentation. The research subjects were the Village Government and the community of Mokong Village, Moyo Hulu Sub-District, as implementers and beneficiaries of the empowerment program. The data analysis used was qualitative analysis, with the following steps: data collection, data reduction, data display, and conclusion drawing. The results of this study indicate the impact of community empowerment in Mokong Village, Moyo Hulu Sub-District had a positive impact on community welfare. Overall, the three community empowerment programs in Mokong Village, namely the Maong, BUMDes, and B2SA Program have demonstrated positive synergy in increasing income, community participation, and the quality of life for villagers. However, there are still obstacles faced in implementing the program, so an appropriate strategy is needed to overcome these obstacles to maintain the sustainability of the program.

ANALISIS POTENSI TAMAN WISATA ALAM SEMONGKAT DALAM MENINGKATKAN PENDAPATAN ASLI DESA (Studi di Desa Kelungkung Kecamatan Batu Lanteh)

Feny Dwi Maharani, Sherli Wardanny, Rahmi Marselah — Sun, 31 Aug 2025 00:00:00 +0000

This study aims to analyze the potential of Semongkat Nature Tourism Park (TWA) in increasing the Original Village Revenue (PADes) of Kelungkung Village, Batu Lanteh District, Sumbawa Regency. The research used a qualitative descriptive approach. Data collection was conducted using interviews, observation, and documentation. The subjects of this research consisted of the Head of Government and the Head of Service at the Kelungkung Village Office, Batu Lanteh Sub-District. Data analysis was conducted descriptively by adopting and adapting the SWOT analysis model, a qualitative analysis that examines internal and external factors. Internal factors, in this case, are strengths and weaknesses. External factors consist of opportunities and threats. SWOT analysis showed that TWA Semongkat's main strengths lie in its preserved natural beauty and improving tourism infrastructure. However, challenges include the village's limited authority over management, the weak role of the village-owned enterprise (BUMDes), and unequal economic impact across sub-villages. Opportunities exist in strengthening BUMDes, collaborating with the tourism-aware community group (Pokdarwis), and optimizing village-owned assets. Threats arise from the lack of formal cooperation with BKSDA and high dependence on informal economic activities. The study concludes that strategic collaboration and local capacity development are essential to maximizing TWA Semongkat’s contribution to Kelungkung Village's PADes.

EFEKTIVITAS PENGALOKASIAN DANA DESA DALAM MENDUKUNG PEMERATAAN EKONOMI DESA (Studi Di Desa Uma Beringin Kecamatan Unter Iwes)

Alda Dwi Nirmala, Fatimah Azzahra, Zalwan Al-Faqih — Sun, 31 Aug 2025 00:00:00 +0000

Village Funds are central government aid funds sourced from the State Budget (APBN) allocated for villages. Village Fund Allocation is directed to support the implementation of village governance, infrastructure development, and community empowerment to create more independent, prosperous, resilient, and sustainable villages, as well as reducing disparities and equitable development. However, in practice, the effective use of Village Funds still faces various obstacles, resulting in suboptimal development outcomes and community expectations. Therefore, this study aims to analyze the effectiveness of Village Fund allocation in economic equity in Uma Beringin Village, Unter Iwes Sub-District, Sumbawa District. This research used a descriptive method with a qualitative approach. Data collection was conducted using direct observation, in-depth interview, and documentation. The research subjects were the Village Government and the community of Uma Beringin Village, Unter Iwes Sub-District. The data analysis techniques used include thematic analysis to find patterns and themes from field data, as well as comparative analysis to compare views between the village government and the community. The results of this study showed that although the fund allocation mechanism is in place, community involvement in planning and supervision remains uneven. The dominance of certain groups and lack of transparency restrict citizen participation, especially among marginalized groups. However, involving local labor in infrastructure development empowers residents and enhances local economic circulation. The results suggest that Village Fund allocation needs to be accompanied by increased community participation and management transparency to achieve more equitable economic benefits for the village.

UPAYA PEMERINTAH DESA DALAM MENTRANSFORMASI STATUS DESA DARI DESA TERTINGGAL MENJADI DESA BERKEMBANG (Studi di Desa Prode SP III Kecamatan Plampang)

A Apriadi, Dedi Supriadi — Sun, 31 Aug 2025 00:00:00 +0000

Prode SP III Village, Plampang Sub-District, is one of the underdeveloped villages in Sumbawa District. Weak physical and non-physical potential is suspected to be the cause of its underdevelopment. Therefore, this study aims to analyze the efforts of the Prode SP III Village Government in transforming its status from an underdeveloped village to a developing village. This research used a descriptive method with a qualitative approach to describe the steps taken by the village government based on the POAC (Planning, Organizing, Actuating, and Controlling) management principles. Data collection was conducted using direct observation, in-depth interview, and documentation study. The research subjects were the village head, village officials, and community leaders of the Prode SP III Village. The data analysis used is qualitative analysis with the Miles and Huberman model, with the following steps: data collection, data reduction, data presentation, and drawing conclusions. The results show that transformation occurred through basic infrastructure development, strengthening the local economy via MSMEs and agriculture, improved access to education and health services, and active community involvement in development processes. Key supporting factors include natural resource potential, community participation, qualified human resources, and institutional support. This study concludes that village transformation depends not only on structural improvements but also on the social and cultural synergy built through participatory development.