Jurnal Ekonomi & Bisnis https://e-journallppmunsa.ac.id/index.php/jeb <p style="text-align: justify;"><strong>Jurnal Ekonomi dan Bisnis</strong> <strong>(E-ISSN: <a href="https://issn.brin.go.id/terbit/detail/1492998818" target="_blank" rel="noopener">2580-7285 &amp; P-ISSN: 2089-1210</a>)</strong> is a journal intended for lecturers, students and researchers who want to publish their research results. This journal covers the fields of economics, including Islamic Economics, Development Economics, Public Economics, International Economics, Regional Economics, Human Resource Economics, Natural Resources and Environmental Economics, Industrial Economics, Health Economics, Mathematical Economics (Econometrics), Monetary Economics, Accounting, Banking, Taxation, and Commercial Insurance (Loss).</p> en-US risetpublikasi.jeb@gmail.com (Jurnal Ekonomi & Bisnis (JEB)) risetpublikasi.jeb@gmail.com (Admin) Wed, 31 Dec 2025 00:00:00 +0700 OJS 3.2.1.1 http://blogs.law.harvard.edu/tech/rss 60 ANALISIS DAMPAK PENGIRIMAN TERNAK TERHADAP KESEJAHTERAAN PENGUSAHA LOKAL : STUDI KUALITATIF DI KABUPATEN SUMBAWA BARAT https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2195 <p><em>This study aims to examine the socio-economic dynamics and changing well-being of livestock entrepreneurs in West Sumbawa Regency within the context of inter-island livestock shipment, a strategic sector that serves as a key driver of the regional economy. Using a qualitative approach involving in-depth interviews and participatory observations with livestock entrepreneurs, small-scale farmers, and other relevant stakeholders, the research explores how actors navigate challenges such as price fluctuations, limited infrastructure, unequal market access, and the complexity of local regulatory frameworks. The study employs a qualitative research design, with data analysis encompassing iterative processes of data reduction, data display, and conclusion drawing until saturation is achieved, while validity is strengthened through triangulation and repeated verification with informants. The findings indicate that livestock shipment activities produce dual effects: they expand income opportunities through broader market access, yet simultaneously generate vulnerabilities for small-scale entrepreneurs due to the absence of standardized livestock quality, price uncertainties, and the dominance of larger capital holders. Government roles in issuing shipment recommendations, conducting animal health inspections, and regulating quotas are shown to be crucial in ensuring legal compliance, population stability, and smooth distribution flows, although administrative constraints and uneven service quality continue to pose challenges. Overall, the study highlights that the sustainability of the livestock shipment sector is significantly shaped by the interaction between social capital, entrepreneurs’ adaptive capacities, and the effectiveness of public policies capable of protecting all actors within the livestock value chain, thereby enhancing the well-being of livestock-dependent communities in an inclusive and sustainable manner.</em></p> Cahaya Haerani, Sri Rahayu Copyright (c) 2026 Cahaya Haerani, Sri Rahayu https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2195 Wed, 31 Dec 2025 00:00:00 +0700 STRATEGI PEMASARAN PT. PEGADAIAN (PERSERO) UPC LAPE DALAM MEMPERTAHANKAN MARKET SHARE https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2206 <p><em>This study aims to determine the marketing strategy of PT. Pegadaian (Persero) UPC Lape in maintaining market share. The type of this study was descriptive study. The data used were qualitative and quantitative data. The sources of data in this study were primary and secondary data. The tools used to collect data were interviews, documentation, and questionnaires. The population and sampel are divided into three parts, namely: employees, customers, and lecturers. The numbers of samples in this study were 30. The technique of data analysis was process Hierarchy Analysis Technique (AHP). The results of the study showed that Marketing Strategy of arketing strategy of PT. Pegadaian (Persero) UPC Lape in maintaining market share used all elemnts of marketing srategies such as STP (Segmenting, Targeting, and Positioning), Marketing Mix 7P (Product, Price, Place, Promotion, People, Process, and Physical Evidence). The priority marketing strategies that can be implemented using the Marketing Mix strategy include product, price, place, promotion, people, process, and physical evidence. The price strategy received the highest score in this study, making it a priority marketing strategy in PT. Pegadaian (Persero) UPC Lape to maintain market share. Through the implementation of the right price strategy, it will be able to attract customer interest to make transactions, thereby increasing market share and providing optimal profits for PT. Pegadaian (Persero) UPC Lape.</em></p> K Kamaruddin, I Ismawati, Fitri Anggraini Copyright (c) 2026 K Kamaruddin, I Ismawati, Fitri Anggraini https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2206 Wed, 31 Dec 2025 00:00:00 +0700 EFEKTIVITAS PROGRAM PENDAMPINGAN SERTIFIKASI HALAL SELF DECLARE DI KABUPATEN SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2207 <p><em>This study aims to know the effectiveness of halal product certification assistance in the self-declare program in Sumbawa district. The type of this study was descriptive study using quantitative approach. The numbers of respondents in this study were 94. The tool used to collect data were questionnaires. The data analysis tool used was Importance Performance Analysis which consists of 3 indicators, namely program success, target success, and satisfaction with the program. The results of study showed that the assistance had done by mentor of halal product had been effective or in accordance with what was expected by respondents, in this case business actors who had been facilitated to obtain halal product certification through the self-declare program. Furthermore, based on the results of the Importance Performance Analysis, it showed that the effectiveness degree of the assistance had done by Halal product was in accordance with what were expected by respondents or business actors it was based by the results of the average respondent suitability level calculation of 98%, it means that business actors felt satisfied with 15 attributes. which has been tested.</em></p> Okta Handayani, Roos Nana Sucihati Copyright (c) 2026 Okta Handayani, Roos Nana Sucihati https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2207 Wed, 31 Dec 2025 00:00:00 +0700 ANALISIS PENENTUAN SEKTOR EKONOMI UNGGULAN DI KABUPETEN SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2208 <p><em>This study aims to know the leading sectors of Sumbawa district. The type of this study was descriptive study. The sources of data used in this study were primary and secondary data. Primary data in this study was obtained from the results of a questionnaire, while secondary data was GRDP data obtained from the Central Bureau of Statistics (BPS) of Sumbawa District. The tools used to collect data were questionnaires and documentation. The number of respondents in this study were was 9 respondents consisted of bureaucrats and academic experts. Data analysis tools used were Location Quontient (LQ) Analysis, Shift Share Analysis and Analytical Hierarchy Process (AHP).</em> <em>The results of the LQ analysis show that there are 8 leading basic economic sectors in Sumbawa District, namely the agriculture, forestry, and fisheries sector; electricity and gas trade; construction; wholesale and retail trade, car and motorcycle repair; financial and insurance services; government administration and compulsory social security; and education services.</em> <em>The shift share analysis results indicate that nine economic sectors in Sumbawa District had a positive competitive advantages,</em> <em>namely the agriculture, forestry, and fisheries sector; the processing industry; electricity and gas trade; wholesale and retail trade, car and motorcycle repair; transportation and warehousing; provision of accommodation and food and beverage; corporate services; health services and social activities; and other services.</em> <em>Meanwhile, the results of the superior weight calculation using AHP analysis show that the agriculture, forestry and fisheries sectors obtained the highest value, making them the leading economic sectors in Sumbawa District.</em></p> S Suprianto, Sahoda Kirana Copyright (c) 2026 S Suprianto, Sahoda Kirana https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2208 Wed, 31 Dec 2025 00:00:00 +0700 PERAN AGEN GOTONG ROYONG DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA PEMBANGUNAN PELIUK DI KABUPATEN SUMBAWA BARAT https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2196 <p><em>This study analyzes the role of gotong royong agents in increasing community participation in the development of Peliuk as a center for social interaction, public services, and strengthening social capital in West Sumbawa District.</em> <em>This research used a case study design with a qualitative approach conducted in Kalimantong Village, a pilot location for the Peliuk development policy since 2022. Data analysis involved iterative processes of data reduction, data display, and conclusion drawing until saturation was reached, with validity reinforced through triangulation and member checking. The findings reveal that gotong royong agents play a strategic role as mobilizers, mediators, and facilitators bridging village government and community members through the organization of collective labor, the strengthening of shared awareness, and the enhancement of health and social literacy. Their contributions are evident in posyandu services, nutrition education, stunting prevention initiatives, and the updating of socio-economic data through the Village Deliberation, which ensures transparency and accuracy in program targeting.</em> <em>The exemplary behavior of the agents fostered a strong sense of ownership among residents towards Peliuk development and expanded community participation in health services, family education, and environmental management. The study underscores that the success of Peliuk development is shaped by the strength of social capital, the integration of local cultural values, such as belenge and the agents’ capacity to cultivate a self-sustaining, inclusive, and resilient social ecosystem. Accordingly, the operational model of gotong royong agents may serve as a replicable approach for modern village development that is effective, low-cost, and rooted in local wisdom. </em></p> Muhammad Ikhsan, Sri Rahayu Copyright (c) 2026 Muhammad Ikhsan, Sri Rahayu https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2196 Wed, 31 Dec 2025 00:00:00 +0700 IMPLEMENTASI SISTEM LAYANAN ADMINISTRASI KEPENDUDUKAN ONLINE DALAM MENINGKATKAN KUALITAS PELAYANAN PUBLIK DI DUKCAPIL KABUPATEN SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2209 <p><em>This study aims to know the Effect the Implementation of the Online Service System (SILAMO) at the Dinas Kependudukan dan Pencatatan Sipil of Sumbawa District. The type of this study was associative study. The type of data used was quantitative data. The sources of data in the study were primary and secondary data. The numbers of population in this study were 35. The technique of determining sample was saturated sampling thus the number of samples in this study were 35. The tools used to collect data were questionnaires. The technique of data analysis was simple linear regression analysis through the assistance of the Statistical Product Service Solution (SPSS) program. Based on the results of data analysis, it is known that the t-statistic value was 5.970, which was greater than the t-table value of 2.034 (5.970&gt;2.034), and the resulting significance value sebesar 0.000, which was smaller than 0.05 (0.000&lt;0.05). Thus, it can be stated that the online service system (SILAMO) had a positive and significant effect on the quality of public services at the Dinas Kependudukan dan Pencatatan Sipil of Sumbawa District. The percentage effect of the Implementation of the Online Service System (SILAMO) at the Dinas Kependudukan dan Pencatatan Sipil of Sumbawa District was 74.9%, while the remaining of 25.1% was influenced by other variables outside this study, such as the competence and professionalism of officers, facilities and infrastructure, work systems and procedures, work environment, and public perceptions and expectations. </em></p> Winda Junita, Marisa Sutanty, Afina Aurellya Kamal Copyright (c) 2026 Winda Junita, Marisa Sutanty, Afina Aurellya Kamal https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2209 Wed, 31 Dec 2025 00:00:00 +0700 ANALISIS MINAT MASYARAKAT UNTUK MENABUNG DI BANK SYARIAH INDONESIA CABANG SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2210 <p><em>This study aims to analyze the determinant of people's interest in saving at Bank Syariah Indonesia Sumbawa Branch, including psychological factors, personal factors and social factors. The type of this study was associative causal. The type of data used was quantitative, in the form of scores of respondents' answers to questions or statements collected directly from respondents using a questionnaire. Respondents who participated in this study numbered 100 people who were determined using the Slovin formula and selected randomly using the simple random sampling method. The collected data will be processed using the SPSS program to be studied using techniques including multiple linear regression analysis, partial parameter hypothesis testing (t-test), simultaneous parameter hypothesis testing (F-test), and coefficient of determination (R2) testing. The results of this study showed that psychological factors, personal factors, and social factors had a positive and significant effect on people's interest in saving at Bank Syariah Indonesia Sumbawa Branch, both partially and simultaneously. The variables of psychological factors, personal factors, and social factors had a significant contrbution on the interest in saving at BSI KC Sumbawa. The ability of the variables of psychological factors, personal factors, and social factors in effecting the interest in saving at BSI KC Sumbawa was 49.4%, while the remaining of 50.6% was effected by other variables outside this study, such as quality service, effective promotions, and strategic location.</em></p> S Shulasti, Novi Kadewi Sumbawati Copyright (c) 2026 S Shulasti, Novi Kadewi Sumbawati https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2210 Wed, 31 Dec 2025 00:00:00 +0700 STRATEGI PENGEMBANGAN OBJEK WISATA PANTAI GELORA SEBAGAI DESTINASI WISATA UNGGULAN DI KABUPATEN SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2212 <p><em>This study aims to formulate a strategy for developing the Gelora Beach Tourist Attraction as a leading tourist destinations in Sumbawa District. The type of this study was descriptive with a qualitative approach.</em> <em>The type of data used in this study was qualitative data in the form of informants' answers obtained directly through interviews.</em> <em>The informants in this study consisted of village heads and managers of the Gelora Beach Tourist Attraction.</em> <em>The interview technique used was an open interview, where respondents were asked to explain conditions related to the strengths, weaknesses, opportunities and threats that exist at the Gelora Beach Tourist Attraction.</em> <em>The data analysis technique was carried out using the SWOT analysis method. Based on the results of the internal and external factors analysis, 10 strategic alternatives were obtained that can be implemented in developing the Gelora Beach Tourist Attraction into a leading tourist destination in Sumbawa District, by supporting aggressive policies (growth-oriented strategies).</em> <em>The three main strategies that are prioritized in developing the Gelora Beach Tourist Attraction into a leading tourist destination are holding socialization of Sapta Pesona or raising awareness of the benefits of tourism for all levels of society in a sustainable and systematic manner; community-based tourism development; and human resources managing the Gelora Beach tourist attraction must have tourism certification.</em></p> Wiwiek Igusnarti, Ika Fitriyani Copyright (c) 2026 Wiwiek Igusnarti, Ika Fitriyani https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2212 Wed, 31 Dec 2025 00:00:00 +0700 PENGARUH PENERAPAN SISTEM INFORMASI MANAJEMEN TERHADAP KINERJA PELAYANAN ADMINISTRASI DI DINAS PENDIDIKAN DAN KEBUDAYAAN KABUPATEN SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2213 <p><em>This study aims to determine the effect of management information system implementation on administrative service performance at the education and culture office of Sumbawa District. The type of this study was causal associative. The type of data used in this study was quantitative data obtained directly by the researcher from primary sources collected using a research instrument in the form of a questionnaire given to respondents. The respondents who were the source of data in this study were all employees at the Education and Culture Office of Sumbawa District, totaling 56 people. The data in this study was analyzed using statistical tests, including instrument quality tests, simple linear regression analysis, partial hypothesis tests, and coefficient of determination tests (R<sup>2</sup>). The results of this study showed that the implementation of management information system had a positive and significant effect on the performance of administrative services at the Education and Culture Office of Sumbawa District. The effect of management information system implementation on administrative service performance at the education and culture office of Sumbawa District was 64.6%, while the remaining of 35.4% was effected by other variables not examined in this study.</em> <em>The implementation of a management information system is very important in today's modern era, because through this system the development of information becomes more transparent and can be known by the general public, thus having an impact on improving the quality of education.</em></p> Abdul Rahim, S Syafruddin, Agus Alfisyahr Copyright (c) 2026 Abdul Rahim, S Syafruddin, Agus Alfisyahr https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2213 Wed, 31 Dec 2025 00:00:00 +0700 ANALISIS KORELASI KEMAMPUAN KEUANGAN DAERAH DENGAN PERTUMBUHAN EKONOMI KABUPATEN SUMBAWA TAHUN 2018-2022 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2214 <p><em>This study aims to analyze the correlation between regional financial capacity and economic growth in Sumbawa District in 2018-2022. The type of this study was associative. The type of data used was quantitative data.</em> <em>The type of data used was quantitative data obtained from secondary sources using documentation techniques. Documentation techniques were used to collect data from documents or archives held by the Central Statistics Agency regarding the Fiscal Decentralization Ratio and GRDP of Sumbawa District for 2018-2022. The collected of data was processed using statistical processing software Statistical Package for The Social Science (SPSS) to be analyzed using simple linear regression analysis techniques, partial hypothesis testing (t-test), and determinant coefficient testing (R<sup>2</sup>).</em> <em>Based on the results of data analysis, it can be concluded that regional finances do not effect economic growth in Sumbawa District in 2018-2022.</em> <em>The ability of the regional financial capacity to effect on the economic growth in Sumbawa District was 26,6%, while the remaining of 73,4% was effected by other variables outside this research model, such as per capita income inequality, employment and unemployment, changes in economic structure, capital accumulation, population growth, and technological progress.</em></p> Binar Dwiyanto Pamungkas, Fathona Harisma Copyright (c) 2026 Binar Dwiyanto Pamungkas, Fathona Harisma https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2214 Wed, 31 Dec 2025 00:00:00 +0700 EVALUASI EFEKTIVITAS PROGRAM DINAS TENAGA KERJA DAN TRANSMIGRASI DALAM MENINGKATKAN KUALITAS TENAGA KERJA DI KABUPATEN SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2215 <p><em>This study aims to evaluate the effectiveness of the Manpower and Transmigration Department program in improving the quality of the workforce in Sumbawa District. The type of this study was descriptif. The type of data used in this study was quantitative and qualitative data. Quantitative data in the form of the initial and final number of participants in the training program, while qualitative data in the form of explanations from research informants regarding the implementation of the training program organized by the Manpower and Transmigration Department of Sumbawa District. The collected of data was analyzed using effectiveness analysis techniques.</em> <em>Based on the data analysis, it can be concluded that the implementation of the workforce quality improvement program by the Sumbawa Regency Manpower and Transmigration Office over the past five years has been categorized as less effective. The program's implementation, from planning and preparation to execution, has not been carried out optimally, resulting in the failure to achieve the final results according to the set targets or objectives. Therefore, ongoing efforts to improve these various programs are essential to ensure they continue to adapt to developments in the business world and the increasingly dynamic needs of the job market.</em></p> Elly Karmeli, Wahyu Haryadi, Nita Wulandari Copyright (c) 2026 Elly Karmeli, Wahyu Haryadi, Nita Wulandari https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2215 Wed, 31 Dec 2025 00:00:00 +0700 ANALISIS PENERAPAN HALAL VALUE CHAIN PADA USAHA MIKRO, KECIL DAN MENENGAH DI KABUPATEN SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2216 <p><em>This study aims to know the Implementation of Halal Value Chain in Micro, Small and Medium Enterprises (Study at Miiq Bakery Store). The type of this study was descriptive study. The type of data used was qualitative data. The sources of data in the study were primary and secondary data. The numbers of informants were 5 informants consisted of 1 key informant and 4 main informants. The tools used to collect data were interviews and observations. The technique of data analysis was the theory of Miles and Huberman which consists of data collection, data reduction, data presentation and drawing conclusions. The results of the study showed that each value chain activity of the Miiq Bakery store hadexcellence from its each portions, it was based that each of activities chain of activitiestotally tries to implemented Islamic values ??both of main and supporting activities. However, the result of this study showed that the activities of halal value chain had not been fully implemented optimally at the Miiq Bakery Store, it was because the Miiq Bakery Store did not yet had offline store, so that the fulfillment of direct evidence (Tangibles) for consumers could not be provided so that the activities of the Miiq Bakery store had not implemented the halal value chain perfectly.</em></p> U Usman, A Adeliah Copyright (c) 2026 U Usman, A Adeliah https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2216 Wed, 31 Dec 2025 00:00:00 +0700 DAMPAK KREDIT PERBANKAN TERHADAP PENGEMBANGAN UMKM DI KECAMATAN LABUHAN BADAS KABUPATEN SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2217 <p><em>This study aims to know the impact of bank credit toward development of micro, small and medium enterprise (UMKM) in Labuhan Badas Sub-District, Sumbawa District. This study used a comparative method to compare sales turnover, quantity of goods, profits, and expenses before and after receiving bank credit. Quantitative data was collected directly from respondents using a questionnaire. The data analysis technique used were descriptive statistical analysis, normality test and the wilcoxon signed rank test.</em> <em>The results of the study showed that bank credit had positive and significant impact toward sales turnover, quantity of goods, profits and expenses before and after receiving UMKM banking credit in Labuhan Badas District, Sumbawa District. The results of statistical analysis that was done with the wilcoxon sign rank test formula showed that all respondents who were became sample had higher sales turnover, profit, expense, and quantity of goods after got credit than sales turnover before got credit. Thus, it can be concluded that there was a positive and significant difference in sales turnover, profit, expenses, and the number of MSMEs between before and after obtaining bank credit.</em> <em>Sales turnover, profit, expenses, and the number of MSMEs after obtaining bank credit are higher than before obtaining bank credit.</em></p> Nining Sudiyarti, A Asmini, Muhammad Zainuddin Asri Copyright (c) 2026 Nining Sudiyarti, A Asmini, Muhammad Zainuddin Asri https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2217 Wed, 31 Dec 2025 00:00:00 +0700 PENGARUH SERTIFIKAT HALAL TERHADAP PENGHASILAN PELAKU USAHA MIKRO KECIL MENENGAH DI KECAMATAN SUMBAWA https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2218 <p><em>This study aims to know the effect of halal certification on the income of micro, small and medium enterprises (MSMEs) in Sumbawa District. The type of this study was associative study. The type of data used was quantitative data, then the source of data in this study was primary data. The numbers of population in the study were 828 respondents. The technique of determining sampling was Slovin formula, thus the numbers of samples in this study were 89 samples. The tools used to collect data were questionnaires and documentation. The technique of data analysis was simple linear regression analysis. The results of the study showed that halal certification had effect on the income of micro, small and medium enterprises (MSMEs) in the Sumbawa sub-district, it was based on the t-value was higher than the t-table (4.063&gt; 1.663), then the coefficient of determination or r square was 0.159, thus the percentage effect of halal certification on the income of micro, small and medium enterprises (MSMEs) in Sumbawa sub-district was 15.9% while the remaining of 84.1% was influenced by other variables outside this study.</em></p> A Amanda, Rosyidah Rachman Copyright (c) 2026 A Amanda, Rosyidah Rachman https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2218 Wed, 31 Dec 2025 00:00:00 +0700 ANALISIS STRATEGI PEMASARAN PRODUK TABUNGAN EMAS PADA PT. PEGADAIAN (PERSERO) CABANG SUMBAWA BESAR https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2219 <p><em>This study aims to know the Marketing Strategy of Gold Savings Products at PT Pegadaian (Persero) Sumbawa Branch. The type of this study was descriptive study with qualitative approach. The sources of data in this study were primary and secondary data. The type of data used in this study was qualitative data in the form of explanations from research informants regarding the strengths, weaknesses, opportunities and threats in the marketing environment of gold savings products at PT. Pegadaian (Persero) Sumbawa Branch. The numbers of informants in this study were 4 informants consisted of 1 key informant and 3 main informants. The tools used to collect data were observation, interviews, and documentation. The technique of analysis data in this study was SWOT analysis. Based on the results of the internal and external marketing environmental of gold savings products at PT. Pegadaian (Persero) Sumbawa Branch using SWOT analysis, it was determined that the marketing strategy for gold savings products at PT. Pegadaian (Persero) Sumbawa Branch was by Introducing the Potential of Price Increases in long time. Develop hybrid products that combine gold elements with investment instruments that can be freely traded. Reduce administration cost and storage by increasing operational efficiency. Offer physical gold products in the form of smaller coins or mini-bars.</em></p> Jihan Faradila, K Kurniawansyah, Eko Sutrisno Copyright (c) 2026 Jihan Faradila, K Kurniawansyah, Eko Sutrisno https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2219 Wed, 31 Dec 2025 00:00:00 +0700 UJI KOMPARATIF PENDAPATAN USAHATANI JAGUNG LAHAN SAWAH DI KECAMATAN UTAN DAN KECAMATAN ALAS BARAT https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2252 <p><em>This study aims to examine the differences in income levels of rice field corn farming businesses in Utan Sub District and Alas Barat Sub District.</em> <em>The determination of the research location was carried out purposively (intentionally) in Alas Barat Sub District and Utan Sub District based on the fact that these two districts are the districts with the largest corn harvests planted in rice fields.</em> <em>The number of samples in this study was 70 corn farmers who were taken accidentally, where 35 people were taken from each sub-district to be used as research respondents.</em> <em>Data collection in this study used structured interview techniques using interview guidelines prepared by the researcher. The data analysis technique in this study used a comparative test by comparatively examining the income of rice field corn farmers in Utan Sub District and Alas Barat Sub District based on the Fisher formula.</em> <em>The results of this study indicate that there was a significant difference in the income levels of corn farmers in Alas Barat Sub District and Utan Sub District. The main factor causing this difference was the scale of land area. The area of ??corn production land in Utan Sub District was larger than the area of ??corn production land in Alas Barat Sub District, so that the production results and income of corn farming in Utan Sub District are higher than the production results and income of corn farming in Alas Barat Sub District. </em></p> Mahadisa Ade Rahman Copyright (c) 2026 Mahadisa Ade Rahman https://creativecommons.org/licenses/by-sa/4.0 https://e-journallppmunsa.ac.id/index.php/jeb/article/view/2252 Wed, 31 Dec 2025 00:00:00 +0700