Samalewa: Jurnal Riset & Kajian Manajemen

ANALISIS TINGKAT KEPUASAN PELAKU USAHA TERHADAP LAYANAN SERTIFIKASI HALAL SELF-DECLARE OLEH PUSAT HALAL KABUPATEN SUMBAWA

Roos Nana Sucihati — 2026-06-30

This study aims to determine the level of community satisfaction regarding halal certification services in Sumbawa Regency. This research uses a quantitative descriptive approach. The type of data used in this study is quantitative data obtained directly from primary sources using a questionnaire as an instrument for data collection. The number of respondents in this study was 90 business actors who had been assisted and facilitated to obtain halal certification by the Sumbawa Regency Halal Center during the period November 2024 to October 2025. To obtain an overview of the level of public satisfaction with the performance of halal certification services organized by the Sumbawa Regency Halal Center, nine variables/measurement elements were used referring to the Regulation of the Minister of Administration and Bureaucracy Number 14 of 2017 concerning the measurement of the public satisfaction index towards public services. Based on the results of the research that has been conducted, it was concluded that the implementation of halal certification services at the Sumbawa Regency Halal Center generally shows Good Service Quality (B). The average value of the IKM after conversion was 85.39 and is in the Good (B) category. The service element that received the highest rating from respondents was the competence of service implementers, while the service system, mechanisms and procedures were the service elements that received the lowest ratings from respondents. Thus, the Sumbawa Regency Halal Center has provided good halal certification services for each applicant, although there are several aspects that still require improvement.

PERAN PEREMPUAN DALAM TIM SUKSES PASANGAN JAROT ANSORI PADA KAMPANYE PEMILIHAN KEPALA DAERAH KABUPATEN SUMBAWA TAHUN 2024

Loya Lani Gezi Raka Siwi — 2026-06-30

This study aims to examine the role of women in the campaign team of the Jarot-Ansori pair in the 2024 Sumbawa Regional Head Election, including forms of involvement, driving and inhibiting factors, and their contributions to campaign effectiveness. The research is situated within the local political dynamics of Sumbawa Regency, which recorded a high voter turnout of 80.6%, with women constituting the majority of voters (50.7%), while their participation in strategic political structures remains limited.The study employs a descriptive qualitative approach. Data were collected through direct observation of campaign activities, in-depth interviews with the campaign team leader, female campaign team members, female voters, and academics, as well as documentation from official and secondary sources. Data analysis was conducted using Role Theory and Political Recruitment Theory to analyze women’s positions, functions, and involvement in the campaign team.The findings reveal that women perform normative roles as social communicators and community liaisons, as well as actual roles through door-to-door outreach, coordination of campaign activities, and grassroots information gathering. Women are recruited informally through social networks, selected based on loyalty and performance, and developed through practical field experience, with placement largely in operational and communication roles. Although women make significant contributions to expanding campaign reach and building public trust, their access to strategic positions remains constrained by patriarchal culture, gender stereotypes, and role conflict between domestic responsibilities and political engagement.

PENGUATAN HARD SKILL DAN SOFT SKILL DALAM MENINGKATKAN KESIAPAN KERJA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS SAMAWA

Wahyu Haryadi — 2026-06-30

This study aims to determine the effect of hard skills and soft skills on the work readiness of final-year Management students at Samawa University, both partially and simultaneously. It is an associative study. The data analyzed were quantitative, consisting of respondent answers obtained directly from primary sources using a questionnaire. The study population comprised all 75 Management students at Samawa University graduating in 2021. The sample was determined using a saturated sampling method, meaning that every member of the population was included as the sample. Data analysis was performed using multiple linear regression, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The results showed that partially, hard skills and soft skills had a positive and significant effect on the work readiness of final-year Management students at Samawa University, with the t-statistic values ??are 2.267 for professional skills and 3.845 for personal skills, both exceeding the critical t-value of 1.993 (2.267 and 3.845>1.993). Simultaneously, hard skills and soft skills had a significant effect on the work readiness of final-year Management students at Samawa University, with the F-statistic value are 33.906, which exceeds the critical F-value of 3.124 (33.906>3.124). The ability of hard skills and soft skills to influence the work readiness of final-year Management students at Samawa University was 47.1%, while the remaining 52.9% was influenced by other variables not examined in this study, such as career planning, adversity quotient, self-efficacy, psychological capital, internship or fieldwork experience, motivation to enter the workforce, and social support.

PENGARUH SAFETY TALK TERHADAP PERILAKU KESELAMATAN DAN KESEHATAN KERJA KARYAWAN PT. ADHI KARYA (PERSERO), TBK. CABANG SUMBAWA

K Kurniawansyah — 2026-06-30

This study aims to determine the effect of the safety talk program on the occupational safety and health behavior of employees at PT. Adhi Karya (Persero), Tbk. This research employs an associative research design. The type of data analyzed in this study is quantitative data in the form of respondents’ answer scores obtained directly from primary sources through questionnaires. The population in this study consisted of all employees at PT. Adhi Karya (Persero), Tbk. working on the construction project of a gas engine power plant in Sumbawa Regency, totaling 48 employees. The sample was determined using a saturated sampling method. Data analysis was conducted using simple linear regression analysis, partial hypothesis testing (t-test), and the coefficient of determination test (R²). The study results showed that the safety talk program has a positive and significant impact on the occupational health and safety behavior of employees at PT. Adhi Karya (Persero), Tbk. This is confirmed by a calculated t-value of 2.859, which is greater than the t-table value of 2.013 (2.859>2.013), and a significance value of 0.006, which is lower than 0.05 (0.006 < 0.05). The ability of the safety talk program to influence employees’ occupational safety and health behavior at PT. Adhi Karya (Persero), Tbk. was 77.6%, while the remaining 22.4% was influenced by other variables not examined in this study, such as good knowledge and attitudes toward occupational safety and health, the availability of adequate personal protective equipment, and strict supervision of PPE usage.

DETERMINAN KEBERHASILAN UMKM DI KABUPATEN SUMBAWA: KARAKTERISTIK WIRAUSAHA, KARAKTERISTIK USAHA DAN LINGKUNGAN USAHA

A Asmini — 2026-06-30

This study aims to determine the effects of entrepreneurial characteristics, business characteristics, and the business environment on the success of Micro, Small, and Medium Enterprises (MSMEs) in Sumbawa District, both partially and simultaneously. This study employs an associative research design. The data examined in this study are quantitative data in the form of respondents’ response scores, obtained directly from primary sources through questionnaires. The population of this study consists of all MSMEs in Sumbawa District, the exact number of which is unknown. The sample size was determined using the Lemeshow formula, resulting in a total of 96 respondents. The samples were selected using a simple random sampling technique. Data were analyzed using multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The results showed that entrepreneurial characteristics, business characteristics, and the business environment have a positive and significant effect on the success of MSMEs in Sumbawa District, both partially and simultaneously. Entrepreneurial characteristics, business characteristics, and the business environment collectively explain 47.1% of the variation in MSME success in Sumbawa District, while the remaining 52.9% is influenced by other variables not examined in this study, such as digital marketing strategies, community and government support, the ability to adapt to consumer behavior, and product innovation.

ANALISIS KOMPARATIF FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMILIHAN MARKETPLACE ANTARA SHOPEE DAN TIKTOK SHOP

Novi Kadewi Sumbawati — 2026-06-30

This study aims to determine whether there are differences in the factors influencing marketplace selection decisions between Shopee and TikTok Shop in terms of perceived ease of use, price, and marketplace type. This study employs a comparative research design. The data examined in this study are quantitative data in the form of respondents’ response scores, obtained directly from primary sources through questionnaires. The population of this study consists of all students of the Faculty of Economics and Management at Samawa University who have made purchases through the Shopee and TikTok Shop marketplaces, the exact number of whom is unknown. The sample size was determined using the Lemeshow formula, resulting in a total of 50 respondents. The samples were selected using an accidental sampling technique. Data were analyzed using an independent two-sample mean difference test. The results showed that there are no significant differences in perceived ease of use, price, and marketplace type in relation to marketplace selection decisions between Shopee and TikTok Shop among students of the Faculty of Economics and Management at Samawa University. This conclusion is based on the significance values of 0.603 for perceived ease of use, 0.809 for price, and 0.557 for marketplace type, all of which are greater than the required significance level of 0.05 (sig.>0.05). Therefore, it can be concluded that students of the Faculty of Economics and Management at Samawa University have similar perceptions when selecting between Shopee and TikTok Shop in terms of ease of use, price, and marketplace type.

KEPERCAYAAN DAN PERSEPSI RISIKO DALAM MEMPENGARUHI KEPUTUSAN BELANJA ONLINE PADA APLIKASI SHOPEE

Afina Aurellya Kamal — 2026-06-30

This study aims to determine the effects of trust and perceived risk on online shopping decisions through the Shopee application in Sumbawa District. The type of this study was associative. The type of data examined in this study are quantitative data in the form of respondents’ response scores, obtained directly from primary sources through questionnaires. The population of this study consists of all residents of Sumbawa District who have used the Shopee application for online shopping, the exact number of whom is unknown. The sample size was determined using the Lemeshow formula, resulting in a total of 96 respondents. The samples were selected using a simple random sampling technique. Data were analyzed using multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The results indicate that trust has a positive and significant effect on online purchasing decisions on the Shopee application, whereas perceived risk has a negative and significant effect. These findings are supported by the calculated t-values of 8.629 for trust and ?7.750 for perceived risk, which is greater than the Ttabel value of 1.986. Simultaneously, trust and perceived risk have a significant effect on online purchasing decisions on the Shopee application, with a calculated F-value of 50.956, which is greater than Ftabel value of 3.094. Trust and perceived risk account for 63.3% of the variation in online shopping decisions on the Shopee application, while the remaining of 36.7% was explained by other variables not examined in this study.

DAMPAK PENCANTUMAN LABEL HALAL PADA KEMASAN PRODUK TERHADAP PENDAPATAN UMKM KULINER DI KABUPATEN SUMBAWA

Wina Juniariskiana — 2026-06-30

This study aims to determine whether there is a difference in the income levels of culinary MSMEs in Sumbawa Regency before and after obtaining halal certification displayed on the packaging of the products they sell. This study employs a comparative research design. The data examined in this study are quantitative data in the form of respondents’ response scores, obtained directly from primary sources through questionnaires. The population of this study consists of all culinary MSME owners in Sumbawa Regency who obtained halal certification between 2022 and 2024, totaling 2,274 business owners. The sample size was determined using the Slovin formula, resulting in a total of 96 respondents. The samples were selected using a simple random sampling technique. Data were analyzed using a paired-samples mean difference test, including paired samples statistics, paired samples correlation, and paired samples t-test. The results indicate a significant difference in the income levels of culinary MSMEs in Sumbawa Regency before and after obtaining halal certification displayed on the packaging of the products they sell. This finding is based on a calculated t-value of -11.777 which is greater than the critical t-value of -1.986, as well as a significance value of 0.000, which is lower than 0.05 (0.000<0.05). Therefore, it can be concluded that halal certification displayed on the product packaging of culinary MSMEs in Sumbawa Regency has a substantial impact on MSME income. The income levels of culinary MSMEs in Sumbawa Regency after obtaining halal certification are higher than those before obtaining halal certification.

FAKTOR PERSONAL DAN SOSIAL DALAM MENDORONG MINAT BERWIRAUSAHA PADA GENERASI Z DI KABUPATEN SUMBAWA

S Syafruddin — 2026-06-30

This study aims to determine the effects of personal factors and social factors on entrepreneurial interest among Generation Z in Sumbawa Regency, both partially and simultaneously. This study employs an associative research design. The data examined in this study are quantitative data in the form of respondents’ response scores obtained directly from primary sources. The population of this study consists of all Generation Z business actors in Sumbawa Regency, the exact number of whom is unknown. The researcher determined a sample of 50 respondents based on Roscoe’s theory and selected them using a simple random sampling method. The data were analyzed using multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The results indicate that, partially, personal factors and social factors have positive and significant effects on entrepreneurial interest among Generation Z in Sumbawa Regency. The calculated t-values for personal factors are 3.503 and social factors are 4.071, both of which are greater than the critical t-value of 2.012. Meanwhile, simultaneously, personal factors and social factors have a significant effect on entrepreneurial interest among Generation Z in Sumbawa Regency, with a calculated F-value of 162.033, which is greater than the critical F-value of 3.200 (162.033 > 3.200). Personal factors and social factors explain 86.8% of the variation in entrepreneurial interest among Generation Z in Sumbawa Regency, while the remaining 13.2% is influenced by other variables not examined in this study, such as spiritual quotient, self-efficacy, and the need for achievement.

KAPABILITAS INOVASI DAN ORIENTASI PASAR DALAM MENINGKATKAN KEUNGGULAN BERSAING UMKM DI KECAMATAN SUMBAWA

Ika Fitriyani — 2026-06-30

This study aims to determine the effects of innovation capability and market orientation on the competitive advantage of MSMEs in Sumbawa Sub-District, both partially and simultaneously. This study employs an associative research design. The data examined in this study are quantitative data in the form of respondents’ response scores obtained directly from primary sources through questionnaires. The population of this study consists of all MSME owners in Sumbawa Sub-District, totaling 670. The sample size was determined using the Slovin formula, resulting in a total of 87 respondents. The samples were selected using a simple random sampling technique. Data were analyzed using multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The results indicate that, partially, innovation capability and market orientation have positive and significant effects on the competitive advantage of MSMEs in Sumbawa Sub-District. This finding is based on the calculated t-value of 7.728 for innovation capability and 8.527 for market orientation, both of which are greater than the critical t-value of 1.989 (7.728 and 8.527>1.989). Simultaneously, innovation capability and market orientation have a significant effect on the competitive advantage of MSMEs in Sumbawa Sub-District, with a calculated F-value of 87.185, which is greater than the critical F-value of 3.105 (87.185>3.105). Innovation capability and market orientation explain 66.7% of the variation in the competitive advantage of MSMEs in Sumbawa Sub-District, while the remaining 33.3% is influenced by other variables not examined in this study.

PENGARUH FEAR OF MISSING OUT TERHADAP TINGKAT PENGELUARAN MAHASISWA UNTUK HIBURAN

Rosyidah Rachman — 2026-06-30

This study aims to determine the effect of Fear of Missing Out (FoMO) on the level of expenditure on entertainment activities among students of the Faculty of Economics and Management at Samawa University. This study employs an associative research design. The data examined in this study are quantitative data in the form of respondents’ response scores obtained directly from primary sources through questionnaires. The population of this study consists of all students of the Faculty of Economics and Management at Samawa University, totaling 307 students. The sample size was determined using the Slovin formula, resulting in a total of 76 respondents. The samples were selected using a simple random sampling technique. Data were analyzed using simple linear regression analysis, partial hypothesis testing (t-test), and the coefficient of determination (R²). The results showed that FoMO has a positive and significant effect on the level of expenditure on entertainment activities among students of the Faculty of Economics and Management at Samawa University. This finding is based on a calculated t-value of 4.009, which is greater than the critical t-value of 1.993 (4.009 > 1.993), as well as a significance value of 0.000, which is lower than 0.05 (0.000 < 0.05). FoMO explains 78.3% of the variation in students’ expenditure on entertainment activities, while the remaining 21.7% is influenced by other variables not examined in this study, such as income or allowance, family and peer influence, lifestyle, and financial literacy.

STUDI KOMPARATIF TINGKAT PENDAPATAN PENJUALAN ONLINE DAN OFFLINE PRODUK FASHION PADA UMKM DI KOTA SUMBAWA BESAR

Wanda Arsita Resah — 2026-06-30

This study aims to determine whether there is a difference in revenue between online and offline sales of fashion products at Rizka Alfazzashop Fashion Store in Sumbawa Besar. This study adopts a comparative research design. The quantitative data consist of offline and online sales records from Rizka Alfazzashop Sumbawa Besar for the period from January to December 2025. The data were collected using the documentation method and analyzed using a paired-samples comparison of means, including paired-samples statistics, paired-samples correlation, and a paired-samples t-test. The results reveal a significant difference in revenue between online and offline sales of fashion products at Rizka Alfazzashop Fashion Store in Sumbawa Besar. This finding is supported by a calculated t-statistic of 36.809, which is greater than the critical t-value of 2.228 (36.809>2.228), and a significance value of 0.000, which is lower than 0.05 (0.000 < 0.05). Online sales of fashion products at Rizka Alfazzashop Fashion Store in Sumbawa Besar are higher than offline sales. Therefore, online selling can be considered to have a substantial impact on the revenue generated from fashion products at the store. Through online sales methods, business owners can expand their market reach, creating greater opportunities to increase sales volume and revenue.

OPTIMALISASI PERAN PENDAMPING PROSES PRODUK HALAL DALAM MENDUKUNG PERCEPATAN IMPLEMENTASI PROGRAM SERTIFIKASI HALAL DI KABUPATEN SUMBAWA

I Ismawati — 2026-06-30

This study aims to analyze strategies for strengthening the role of halal product process assistants in accelerating the implementation of the halal certification program in Sumbawa Regency. The study employs a descriptive research design with a quantitative approach. The quantitative data consist of respondents’ questionnaire scores obtained directly from primary sources. The population comprises 88 halal product process assistants under the supervision of the Sumbawa Regency Halal Center. Total population sampling was used, with all population members included in the sample. The data were analyzed using Importance–Performance Analysis (IPA), covering three role indicators: facilitator, information provider and trainer, and technical supporter and evaluator. The results indicate that the three main roles, that is facilitator, information provider and trainer, and technical supporter and evaluator, need to be maintained and further developed to accelerate the implementation of the halal certification program in Sumbawa Regency. This finding is supported by the analysis, which places attributes associated with these three indicators in Quadrants I, II, and III of the IPA matrix. These findings indicate that the attributes are highly important and that their implementation performance requires substantial improvement. Therefore, strengthening and optimizing these three roles is crucial to accelerating the halal certification process in Sumbawa Regency.

INOVASI STRATEGI PEMASARAN PADA PERTERNAKAN AYAM BROILER PT. BALING BALING BAMBU MENGGUNAKAN ANALISIS SWOT

Eko Sutrisno — 2026-06-30

This study aims to formulate innovative marketing strategies for broiler chickens at PT. Baling Baling Bambu using SWOT analysis. The study employs a descriptive research design with a quantitative approach. The quantitative data consist of respondents’ questionnaire scores obtained directly from primary sources. The informans comprise 30 individuals, including the business owner, employees, and customers of PT. Baling Baling Bambu. SWOT analysis was used to formulate innovative marketing strategies for the company’s broiler chicken business. The results indicate that the broiler chicken business at PT. Baling Baling Bambu is positioned in Quadrant I of the Internal–External (IE) matrix, representing a highly favorable situation. The appropriate strategy under these conditions is to pursue an aggressive growth policy through a growth-oriented strategy. This can be achieved by maximizing existing strengths to capitalize on available opportunities while addressing the weaknesses and threats facing the business. This can be achieved by increasing production capacity, expanding marketing networks, utilizing digital technology as a promotional tool, and strengthening partnerships with suppliers and distribution partners. In addition, the company needs to improve operational efficiency and enhance the quality of its human resources to remain competitive and ensure business sustainability. Potential innovative strategies include product innovation, pricing innovation, promotional innovation, and innovation in marketing locations.

PERSEPSI DAN SPESIFIKASI PRODUK DALAM MEMENGARUHI PREFERENSI KONSUMEN DALAM MEMILIH PRODUK SMARTPHONE DI KABUPATEN SUMBAWA

Marisa Sutanty — 2026-06-30

This study aims to examine the effects of consumer perceptions and product specifications on consumer preferences when choosing smartphones in Sumbawa District. The study employs an associative research design. The quantitative data consist of respondents’ questionnaire scores obtained directly from primary sources. The population for this study consists of all smartphone users in Sumbawa District, the exact number of which is unknown. The sample size was determined using the Lemeshow formula, resulting in a total of 96 individuals. Participants were selected using a simple random sampling technique. The data were analyzed using multiple linear regression, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²). The results indicate that consumer perceptions and product specifications each have a positive and significant effect on consumer preferences when choosing smartphones in Sumbawa District. This finding is supported by the calculated t-values for consumer perceptions and product specifications of 3.398 and 5.858, respectively, both exceeding the critical t-value of 1.986. Consumer perceptions and product specifications also jointly have a significant effect on consumer preferences when choosing smartphones, with a calculated F-value of 28.502 exceeding the critical F-value of 3.094. Consumer perceptions and product specifications explain 52.9% of the variation in consumer preferences when choosing smartphones, while the remaining 47.1% is attributable to other variables not examined in this study, such as product quality, price perceptions, brand image, and technological features.